Urban Ark - Manawa Taiao
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Urban Ark - Manawa Taiao is a collaborative project in Auckland comprised of a number of regional environmental organisations, aiming to work together in order to provide wildlife-can-thrive habitats. This work is a logo design proposal for Urban Ark - Manawa Taiao.
SolutionThis design emphasises the simplicity and flexibility, developing letter "A" to a basic triangle shape, which can stand for a concept in relation to an urban, natural and safe habitat for endemic wildlife. The inspiration comes from Sky Tower (city), Mountain (nature) and Ark (safety). Also, the triangle creates a sense of an upward trend that symbolises wildlife can thrive with the help of Urban Ark - Manawa Taiao. Three primary colours enable the triangle shape to be bright and hopeful. In addition, this geometric shape is easy applied into a diversity of design scenarios, which can consolidate the brand image in audiences' minds and communicate brand ideas smoothly.
CREATIVE FIELDS: Brand identity, Motion graphics, Campaigns & advertising
TOOLS: Illustrator, Photoshop, After Effects YEAR: 2019 |
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