Silver Service
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Brand Logo
The logo is created as a silver badge with in-serif fonts highlighting the letter 'S' and a cat silhouette indicating the users of the pet food in order to convey an exquisite sense of the premium pet food - Silver Service.
Packaging Concepts
The conceptual packaging idea is based on the setup of metallic textures. It visually presents a high quality and level of the pet food by means of the full metal surface embossed with gorgeous flowery patterns and the Silver Service logo. The full bright silver colour covered the package enables the pet brand to stand out from other products in the same field. The packaging concepts involve wet and dry pet food products. In terms of the wet, I designed the full ring with decorative elements for the can to make it distinctive, exquisite and luxurious.
Wet pet food
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Dry pet food
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Other Ideas
Apart from the luxury-retro style mentioned above, I made a simple modern look for this product. This idea highlights the point of minimalism that symbolises another side of high-end lifestyle, and creates a streamline effect for both the logo and the package.