Penguin Lists
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It is common that listing book lists is an effective way for publishers to show their expertise on reading and enhance their own brand awareness as well, whereas they rarely have an animated version of book lists, which is increasingly becoming an innovative path to hook readers in the digital age where short videos integrated with audiovisual language catch people's eyes. This project proposal aims to be an attempt of filling this gap. Firstly, to make it specific, I chose Penguin Books NZ, a company of the famous publisher Penguin Random House, as the objective, then selected a book list New Zealand Book Awards For Children And Young Adults from its website, next developed ideas and finally conducted and completed the final artwork, including a logo of the entire project and a video of the book list. CREATIVE FIELDS: Brand identity, Motion graphics, Animation, Campaigns & advertising
TOOLS: Illustrator, Photoshop, After Effects YEAR: 2019 |
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